VEOCEL(TM) Brand Joins Environmental Advocates to Expand Definition of “Care”
LENZING, Austria, June 2, 2022 /PRNewswire/ — The VEOCEL™ brand today announces the launch of the “VEOCEL™ cares for the future” initiative, which will kick off globally and regionally across June 5eWorld Environment Day 2022. Kicking off a program dedicated to consumer education and engagement, the ‘Care About the Future’ campaign will feature a series of tailored activities in Europethe United States and Asia. Aimed to inspire and inspire communities to care for the environment, the initiative will use social media channels and content to inspire, educate and empower consumers to play a greater role in protecting the planet. and building a better future for future generations.
“At VEOCEL™, our care transcends borders, from our children and families to the wider community, our environment and our planet,” said Monique Boucher, Vice President Global Nonwovens Business, Lenzing AG. “Our new global campaign aims to expand what care means at every stage of life – from couples to newlyweds and new parents. We hope our collaboration with environmental advocates will empower consumers in different parts of the world to join us in caring for the environment and share their stories to inspire others Every action counts to build a better future.
Global Brand Ambassador to Motivate Change
VEOCEL™’s first Global Brand Ambassador, @valerialipovetsky, is a public figure, business owner and mother of three. She will take her 1.9 million Instagram followers on an educational journey with VEOCEL™ to discover how to live more sustainably and learn how the boundless love she has for her children motivates her to care for the future. .
Show your love for the planet
Across the United States and Europeenvironmental influencers Eva KlausMüge Boz, and Heather Bonman, will launch the #sharehowyoucare challenge and encourage their followers to comment on real-life examples of how they care about the environment. To take part in the challenge and win a chance to stay in a luxury hotel in the forest, go to the influencers’ social networks to find out more.
The “VEOCEL™ cares for the future” initiative is run in collaboration with long-time VEOCEL™ partner, One Tree Planted, where social media users around the world can contribute to global reforestation efforts and enable positive change. for the planet by commenting on influencers’ posts.
“Caring for the environment also goes beyond caring for future generations. Later this year, the ‘VEOCEL™ cares about the future’ campaign will focus on developing educational content and school curricula around knowledge about sustainable lifestyles for children,” Monique added. For more details on the next initiatives of the “care about the future” campaign, please stay tuned to the VEOCEL™ social media channels.
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