Tier One Entertainment announces expansion in Japan to launch new Idol group with four international talents
October 26, 2021, Philippines – Tier One Entertainment, the esports game and entertainment pioneer and leader in Southeast Asia, has announced its first foray outside the region by expanding its presence in Japan. The expansion was part of Tier One Entertainment’s strategic decision when it signed an investment agreement with its investors, KAYAC, a Japan-based internet company, and Warner Music Group, a global media company with a strong presence in the Japanese market.
Along with its projects of Discover the most promising local talents to sign and develop, Tier One Entertainment is launching its first idol group in Japan to delight Japanese and global fans.
These four multi-talented people are ready to redefine what it means to be an influencer and content creator who challenges the status quo. The idol group will be a new generation of Level 1 talent who will take the level of content creation to new heights, delighting fans around the world. The first member was announced by the company, with details shared by its chief executive, Tryke Gutierrez, during the official launch livestream on October 8. Multi-talented model and cosplayer Harry “har_fie” Field will be the first member of “Project 4”, the idol group’s unofficial name. The rest of the members will be revealed in a series of promotions Tier One Entertainment will launch in the next few years. month.
With the company strategically positioned at the intersection of content creation, media properties and esports, the launch of the new idol group comes with its vision of bringing the game to the mainstream.
“Japan is a country with a long history in both gaming and multimedia innovation. With over 57% of its population being gamers, there is a great opportunity for us to grow our brand. Tier One brings our brand of entertainment to the Japanese gaming industry. Our goal is to assemble a core team and build an initial roster of content creators who will elevate esports and video games in Japan in a way that the country has never known before ”, Tryke Gutierrez, CEO and co-founder of Tier One Entertainment, said.
“Japan has always been my second home and it’s a country that really matters to me. As games, esports, anime, and toys become more and more a part of a gamer’s everyday life, I truly believe Tier One needs to set foot in Tokyo, the mecca of geek culture. It’s an exciting time for us and we look forward to seeing what we can do in Japan and the esports and games space there for years to come. ” he added.
“Thanks to Tier One, I was able to further share my passion for video games. Now, with our expansion in Japan, I work closely with another of my great loves: Japanese culture. Not only are we signing new talent for the Japanese market, but we will also be launching our idol group, which will be Tier One’s biggest expression of cutting edge style to date. It makes me very excited.”- Alodia Gosiengfiao, Co-Founder, Tier One Entertainment.
In addition, the games and esports company is also looking to find those who are ready to join its mission to bring esport and gaming to the general public because he is opening his office in Japan this year.
“We are delighted that Tier One Entertainment is bringing the tremendous momentum to the SEA gaming scene in Japan as its first foray outside its territory. Our collaboration will allow us to forge unique types of gaming entertainment for audiences in Japan and other key Asian markets ”, KAYAC CEO Daisuke Yanasawa said.
Founded in 2017, Tier One Entertainment is one of the largest game and esports entertainment companies in Southeast Asia, home to over 1,000 talents with over 120 million Facebook subscribers, 23.5 million on Youtube, 11.8 million on Instagram and 9.1 million on TIC Tac. It aims to revolutionize the esports landscape in Asia by developing truly talented, high-caliber personalities and connecting them to brands and the gaming audience. Tier One Entertainment is a Singapore registered entity and is currently operational in the Philippines, Myanmar, Malaysia, Vietnam and Japan.
About Tier One Entertainment
Tier One Entertainment was founded in 2017 by esports veteran Tryke Gutierrez, cosplay and gaming star Alodia Gosiengfiao and serial entrepreneur Brian Lim. Together, they sought to revolutionize the esports landscape in Southeast Asia. By focusing on developing truly talented and high caliber personalities, Tier One’s mission is to connect brands with the unique audience of gamers like never before. Tier One has over 1,000 talents through its main brand and AMPLFY, its collective brand of streamers. Additionally, she currently manages 3 professional esports teams under her Blacklist International esports label. Tier One has also started to develop its own clothing and lifestyle brand with the Tier One Limited collection. Today, Tier One aims to expand its influence throughout Southeast Asia with positions in the Philippines, Myanmar, Malaysia, Vietnam and Japan. For more information, please visit www.tier.one
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This is an official press release from Tier One Entertainment.
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