Stagwell (STGW) Expands Capabilities in the Middle East and North Africa through Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group and FLC
NEW YORK, February 24, 2022 /PRNewswire/ — Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced a significant expansion of its global footprint in the MENA region with three affiliate partnerships: the PR and marketing Orient Planet Group, enterprise data-driven strategy consultancy, Phronesis Group, and event and talent management firm FLC. Together, the affiliates expand Stagwell’s digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing roster of global clients.
Each will work with Assembly, Stagwell’s flagship global media agency in the MENA region, and Brand New Galaxy, an existing affiliate regional partner. Additionally, new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for internal marketing teams.
“Now in its second year, the Global Affiliate Program continues to enable Stagwell to plan agile global expansion and collaborate with regional experts to drive international value for brands,” said Mark Penn, Chairman and CEO, Stagwell. “Our partners at Orient Planet Group are already deeply rooted with teams across the network, and I’m excited to leverage our new partnerships with Phronesis and FLC as we continue our mission to transform marketing.”
The new affiliates are leaders in creative production, digital media and data-driven strategy consulting:
- Phronesis Group is a global strategy consulting firm that helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable results for its clients, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, United Arab Emirates and Indo-Pacific region, where they serve a distinct portfolio of clients. These clients include directors and executive directors of global Fortune 100 companies, sovereign wealth funds, private equity firms and government departments in emerging countries.
- Orient Planet Group is one of the fastest growing public relations, marketing and communications consultancies North Africa and the Middle East. Orient Planet’s expertise in creative communication combined with contemporary thinking provides unparalleled marketing communication services to clients across many industries. Orient Planet Group recently expanded its strategic partnership with global communications firm Stagwell Allison+Partners, expanding their combined expertise in the region.
- FLC is a leader dubaiNew York-based production and model management agency that serves clients in two key verticals – print and video productions and fashion shows – while supporting casting via a range of models, castings, photographers and local and international designers.
“Phronesis is delighted to join Stagwell through its Affiliate Partner Program. After an exhaustive review, we found that Stagwell has the extraordinary talent, services and drive to challenge the traditional holding company status quo with an execution ecosystem that our clients have come to expect,” said Jeffrey Hupe, Chairman and CEO of Phronesis Group. “Unlike other strategy consulting firms, we partner with our clients throughout the process, from strategy to execution, to help them achieve growth results that drive business value. Our model of highly disciplined service delivery and execution is now aligned with a leading global marketing services holding company that will finally meet customer demands by truly integrating their service arsenal.
“Orient Planet Group is well anchored in the Middle East and North Africa with a deep understanding of the local landscape,” said Nidal Abou Zaki, Founder and Managing Director of the Orient Planet Group. “As a regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and longstanding partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets within of a diverse population.
To date, Stagwell’s Global Affiliate Program has added over 50 partners representing countries across Latin AmericaMENA, Asia Pacificand Eastern Europe. In addition to expansion through this program, Stagwell in January 2022 opened an international office in Singapore to accelerate its growth in APAC.
About Stagwell Inc.
Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 10,000 specialists in more than 20 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu