Moms can expect bigger celebrations this year for Mother’s Day, as forecasts call for a record $31.7 billion in nationwide retail sales for the holiday, according to the Florida Retail Federation.

A recent survey released by the National Retail Federation shows shoppers plan to spend up to $3.6 billion more than last year. And, more festivities are expected this year as Americans emerge from the pandemic – this year, 84% of adults in the United States plan to celebrate Mother’s Day.

“Floridians Are Excited To Celebrate Moms” Scott Shaley, president and CEO of the Florida Retail Federation, said in a statement. “Buy local and ‘Find it in Florida’ when shopping for cards, gifts and necessities for all your Mother’s Day festivities. Our local retail teams are stocked and ready to help make this Mother’s Day an unforgettable Mother’s Day.

Moms can also expect more gifts. Consumers plan to spend up to $25 more this year on Mother’s Day purchases, or an average of $245.76 per shopper, according to the survey.

The survey attributes this increase to consumer preferences for spending quality time with loved ones. Experiential gifts are also up 4% this year, as many shoppers look to celebrate mom with a special outing or tickets to a concert or sporting event.

Brunch and dinner plans for Mother’s Day are also in the works. Consumers planning to treat mom to a meal at her favorite restaurant will spend an average of $40.90.

There has also been an increase in jewelry spending. Forty-one percent of shoppers plan to gift jewelry to mom, up 7% from last year. In total, the survey estimates jewelry spending will reach $7 billion during the holidays.

Despite these increases, greeting cards and floral arrangements still rank first among Mother’s Day gifts: 75% of shoppers plan to buy cards for Mom and 72% plan to buy flowers.

More than half – 57% – of celebrants plan to take mom on a special outing, and 52% are willing to get gift cards for their moms.

This is followed by clothing and accessories, in which 45% of shoppers plan to buy as gifts. Next, jewelry, which accounts for 41% of purchases.

Consumers are still focused on finding a meaningful way to show their love – 46% of shoppers are looking to find a unique and different gift, and 41% prioritize creating a special keepsake with their gift at mom.

Consumer trends have shown increased interest in gift product subscription services, as 39% of shoppers plan to extend their gifts beyond Mother’s Day weekend.

Although there is a slight increase in the number of shoppers planning to buy online compared to last year (36%), 30% plan to buy in department stores this holiday. Twenty-seven percent of consumers will opt for specialty stores while 23% plan to support local small businesses.

When shoppers are looking for sentimental ways to shower mommy with love, the Florida Retail Federation reminds shoppers to “Find it in Florida” and shop at local retailers.

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