Professional Fighters League Partners with Agency Athletic Sports Group to Accelerate Global Expansion
The Professional Fighters League (PFL) announced an exclusive multi-year partnership with Athletic Sports Group and its affiliate Fight Globe, the world’s largest distributor of combat sports, accelerating PFL’s global expansion.
The companies will work closely to secure high-end international distribution partnerships outside of the United States and Canada for PFL live events including the regular season, playoffs and the PFL World Championship. The collaboration will also focus on original programming, archived content and coverage of new PFL competitions coming in 2022.
PFL will more than double its live events next year, dramatically expanding the programming content available to international channel partners and solidifying its position both as the world’s premier MMA league and as a media company. open all year round. This partnership comes as the PFL is enjoying a year of strong growth, with an 87% increase in the average audience for the 2021 Playoffs and a 39% increase in the average audience for the 2021 season.
“The Professional Fighters League has experienced unprecedented growth over the past year, and we look forward to partnering with Athletic Sports Group and their specialists at Fight Globe to expand our brand footprint internationally,” said PFL CEO Peter Murray. “PFL offers 550 million MMA fans a truly unique experience, from the innovative season and playoff format to cutting-edge SmartCage technology. We look forward to continuing to grow, delivering the best action in MMA, expanding our calendar of events, and bringing content to a wider global audience. “
Athletic Sports Group has had deep-rooted success in the distribution of sports television content by cultivating licensing opportunities, consolidating large television rights packages and developing syndication strategies for content partners. Through its affiliate Fight Globe, it annually distributes over 750 live combat events, ancillary content and hundreds of hours of archived content to broadcasters in over 150 countries around the world, reaching over a billion households. In addition to the PFL, the company works with leading global sports properties including La Liga, FIBA, ICC, Top Rank, Super League Triathlon and UCI.
“We see a tremendous growth opportunity for the PFL and are delighted to be a part of their journey,” said Nino Ockhuysen, CEO of Athletic Sports Group. “Our team is eager to get started and will bring all its expertise and know-how to contribute to the growth and international dissemination of the PFL.