objective to deploy Boar’s Head merchandise | Zoom Fintech
Target Corp. brings Boar’s Head brand cheeses and meats to physical stores. The retailer is adding 50 to 200 branded products in up to 200 locations in 2020, with offerings including slices of provolone cheese and maple-glazed turkey breast, Bloomberg reported.
Boar’s Head, which is now based in Florida, was established by Frank Brunckhorst in 1905. A long-standing part of New York’s grocery and delicatessen stores, the brand is now found in grocery stores across the country.
“It’s an incredible brand with a long history,” said Stephanie Lundquist, executive vice president and president of food and beverage at Target. “We’ve been in conversation with them for quite some time. “
Boar’s Head products arriving at Target are said to include salads and sandwiches to go. They have been in some stores in New York for the past couple of months.
The partnership would not include any exclusive items, and it is not known whether the brand will expand into all 1,800 Target stores in the United States. In addition to its large-sized stores, Target has over 100 smaller locations in college campuses and urban areas with a larger assortment of on-the-go items.
Target’s Good & Gather private grocery brand will grow from 600 to 2,000 products in 2020, while the retailer’s comparable food and beverage sales have increased for nine quarters.
The rollout is said to be Target’s most recent effort to build closer ties with famous consumer brands. In October, it was learned that The Walt Disney Company and Target had rolled out Target’s Disney store to 25 select stores along with a complementary web experience. Customers can purchase a Disney assortment of 450 items.
The store, as well as the online experience, was also to showcase Disney merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker”. The retailer was to supply more than 100 exclusive products from the highly anticipated theatrical releases in addition to “The Mandalorian”, which landed on Disney +, and “Star Wars: Jedi Fallen Order”.