The user base of the Koo microblogging platform has reached around 15 million now, with five million users added in the last quarter, its co-founder Aprameya Radhakrishna said.

Koo will continue to focus on the Indian market, integrating more and more users, although it plans to venture into a new market in Southeast Asia after June 2022.

The Indian microblogging platform, which has grown in use, is currently also available in Nigeria, a market which “continues to grow”.

Overall, the platform has reached around 15 million downloads now, with 5 million added in the last quarter, Radhakrishna told PTI.

“We have grown rapidly. We make sure that whatever India celebrates, be it language or culture, resonates on Koo … Be it cricket, politics, movies, spiritual leaders and their followers, it’s all celebrated on Koo in their) languages, ”Radhakrishna said.

The platform, earlier this year, made inroads into the Nigerian market.

Nigeria has grown up well, organically. We are taking this time to understand the cultural aspects of Nigeria, and it continues to grow, ” Radhakrishna informed.

India will continue to be the main focus of the platform. Regarding international expansion, Koo wishes to strengthen its presence in Nigeria and other African countries.

” For expansion, we will also be experimenting (looking at) a country in Southeast Asia … We did not choose the country but we will want to enter another market … in Southeast Asia , in the second half of next year, ”he said.

Asked what locations could be considered as Koo makes plans to venture into a new market, Radhakrishna noted that Indonesia, Malaysia and the Philippines were among the promising markets. Koo will study various markets and finalize his choice, closer to the date.

Providing a microblogging experience in local languages ​​and for people speaking local languages ​​has been Koo’s strong point. “The premise for entering a market is whether it has an important local linguistic aspect in its community and culture. These are the countries we will enter, ” Radhakrishna said.

Founded by Radhakrishna and Mayank Bidawatka, Koo was launched last year to empower users to express themselves and engage on the platform in Indian languages. It supports multiple languages ​​including Hindi, Telugu, and Bengali.

India, the world’s second largest telecommunications market and largest consumer of data, is a key market for internet companies such as Facebook, WhatsApp and Twitter given the large population, internet adoption and the booming smartphones. boom, as well as its explosive growth.

The country implemented new rules on IT intermediaries earlier this year, in a bid to increase accountability for big tech companies, including Twitter and Facebook.

Koo’s popularity in India has peaked amid the Indian government’s wrangling over Twitter and growing calls to expand the ecosystem of local digital platforms. Koo has seen massive growth in its user base in recent months, after union ministers and Indian government ministries approved the local microblogging platform.

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)