Gopuff to open consumer distribution store
Gopuff will open an omnichannel store in San Francisco to handle both in-store and online orders, Grocery Dive reported.
A request filed by Gopuff with the city says there will be a modified dark store, where in-store shoppers can use digital terminals to order drinks and a number of items, from ice cream to diapers. Then workers will pick orders from a product storage area that also works with online orders and deliver them to the customer, according to the report.
A spokesperson for the company, Gopuff, also plans to offer more retail stores, according to the report.
The proposed store model will involve getting rid of the self-serve format that grocery stores and convenience stores usually have, the report says. Instead, it will have a “product inventory area” used by dark stores, where workers fill orders online and in person.
And there will be a “retail area,” according to the report, allowing buyers to use kiosks to browse the company’s items for sale and place orders.
The store will be 12,000 square feet in size and will be open daily. Delivery will be available 24 hours a day, the report says.
Gopuff will also try to have no more than five employees in the store at a time, with the staff responsible for both order assembly and customer service to in-store shoppers, according to the report.
The company did not say whether the San Francisco model is being rolled out to other stores, although the Grocery Dive report says the company has indicated that it will use this model again.
Earlier in September, Gopuff planned to open a physical location in Silicon Valley, as well as other locations in Florida and Texas.
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Gopuff also acquired BevMo, a specialty liquor store, in December, as well as several Liquor Barn stores earlier this year.