Google’s New Buying Guide Boosts Holiday Sales
In 2020, disruptions in the retail industry have caused a dramatic shift in consumer buying behavior, which we believe will continue this year. In the fourth quarter, searches in retail trade increased at a rate more than three times that of the fourth quarter of last year1, signifying a major shift towards digital. Rapidly changing societal norms are also making the buying journey increasingly complex, as customers combine online and in-store shopping experiences in new ways.
Given that 39% of customers surveyed say they buy more online today than they were a year ago2, it’s more important than ever to bring your business online and at every touchpoint where a customer can engage with your brand.
To help businesses and brands strategize to connect with customers along these new journeys and drive more sales, we’ve created a simple retail guide to help you get the most from Google. . We’ve put together some great tools, product recommendations, and consumer insights to help you achieve your business and marketing goals.
Think of this as your cheat sheet for the peak holiday season, helping you to:
- Reach customers when they are browsing the web.
- Engage customers while they search for products and services.
- Convert customers who want to make a purchase.
- Be prepared to gain customers and drive sales this holiday season.
Whether you’re looking to optimize your existing marketing mix or craft a holiday game plan, this guide is for you.
This article originally appeared on Think with Google.
1. Google internal data, worldwide English, Q4 2020 vs Q4 2019.
2.Google / Ipsos, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR, Google ordered the Ipsos COVID-19 tracker, n = 1000 online consumers, 18+ per market, April 8-11, 2021