• DACIA grew by 3% in 2021, with sales reaching 537,095, in a market marred by the pandemic and the electronic components crisis
• The brand experienced strong growth in the passenger car market for individuals, where it achieved a record market share of 6.2%, enabling DACIA to position itself for the first time in the top 3 of retail sales in Europe.
• This result is driven by the success of the new generations of DACIA Sandero (more than 226,000 units sold in the Sandero range) and DACIA Duster (more than 186,000 units)
• Sandero has remained Europe’s top-selling retail model every year since 2017, while Duster has been Europe’s top-selling retail SUV since 2018.
• With sales starting in March, DACIA Spring (27,876 units sold) is already a forerunner in the EV market. Orders reached over 46,000 units in just nine months
• DACIA’s attractiveness is recognized with customer acquisition and retention rates remaining very high in 2021. This trend should continue in 2022 with the expansion of the product range and the commercial launch in the first quarter of New Jogger, a seven-seater family. vehicle

Increase in volumes and market share

Up 3.1% compared to last year, DACIA volumes reached 537,095 units in 2021 in a stable market, despite the setbacks caused by the pandemic and the electronic components crisis. DACIA’s full scope market share increased by 0.1 point to 3.5%.

DACIA’s growth is largely due to the enthusiasm for its new range among private customers. In 2021, DACIA’s European market share in passenger car retail sales reached a record 6.2%, achieving for the first time the title of third best-selling brand in Europe on this channel.

DACIA is the leading private passenger car brand in France and Romania and in the Top 5 in 9 other European markets (Italy, Spain, Portugal, Belgium, Austria, Poland, Czech Republic, Hungary and Croatia). In Germany, the brand is in the Top 10 and DACIA maintains its leadership in Morocco.

Commercial performance is based on the success of the new generations of DACIA Sandero and DACIA Duster.

DACIA Sandero achieves 226,825 sales in 2021, with nearly 90% of these volumes achieved by the third generation of the model. In 2021, DACIA Sandero remains the leader in the European individual market for the fifth consecutive year. In some countries, Sandero is also the best-selling car across all customer channels, making it the second best-selling vehicle in Europe.

DACIA Duster is successfully following a similar path as it remains the best-selling SUV among individuals since 2018. With 186,001 units sold in 2021, Duster has reached over 2 million sales since its launch in 2010.

Marketed in March, the introduction of DACIA Spring on the EV market has been a great success, with 27,876 units sold and more than 46,000 orders registered by the end of 2021. Designed to make the electric car as accessible as possible for use daily, Spring has since become a benchmark vehicle in many markets, with 80% of Spring customers new to the brand.

A range with a high level mix

Designed around the essentials, the DACIA range is attracting more and more customers to the most equipped versions: 90% of DACIA Spring customers have opted for the Comfort Plus range, 70% of Sandero vehicles have been sold in Stepway models, while 60% of Duster customers chose the Prestige finish.

This enthusiasm for the most equipped models is accompanied by a 60% rate of winning new customers (outside the Renault Group). At the same time, 75% of DACIA customers renew their car with a model from one of the Renault Group brands.

A positive forecast for 2022

2022 will see DACIA Jogger join the ranks of the brand’s already successful range. A reinvented 7-seater family car, Jogger will meet the needs of customers looking for comfort, space and modularity.

DACIA’s strategic plan will continue throughout 2022, with the implementation of the new brand identity throughout, both in the network (from the first half) and on the product range (at the end of the year) .

Global volumes 2021: 537,095

“Today, DACIA is a real growth driver for Groupe Renault. 60% of DACIA buyers are outside the Renault Group and 75% of DACIA owners choose to stay with a Renault Group vehicle when renewing their car”, specifies Denis Le Vot, CEO of Dacia & LADA.

“This success is above all due to the enthusiasm of customers who opt for the most equipped versions of all our models. The increase in market share and volumes is proof that DACIA is winning over an ever wider customer base. In 2022, DACIA opens a new chapter as the brand continues to deploy its strategic plan with the commercial launch of Jogger and the completion of the new brand identity project.

THE SOURCE: Dacia