B2B Marketplace Accelerates Expansion with New Hires and Additional Funding
Full Harvest, the business-to-business marketplace specializing in surplus and imperfect produce, has announced several milestones as it successfully expands its operations to help solve the $2.6 billion global food waste problem.
“We have been able to make incredible progress towards our mission to solve the problem of product distribution efficiency and reduce on-farm waste. Our new B2B marketplace tools further improve the process of buying/selling products online, and even more products are using our Verified Rescued Produce™ on store shelves,” said Full Harvest Founder and CEO Christine Mosley. “However, our greatest recent achievements are attracting top talent given the current hiring crisis, as well as bringing in additional stellar investment partners – Rabobank and Translink Capital / Japan Airlines (as JAL Innovation Fund ) – to set us up for continued success.”
Full Harvest has appointed Nicolas Genest as Chief Technology Officer and Brenton Keath as Chief Financial Officer. Genest will lead the company’s ongoing market expansion efforts, while Keath will guide its financial strategy.
Genest, who recently founded CodeBoxx and served as CEO, previously held CTO positions at major digital native powerhouses including Walmart eCommerce, The RealReal, ModCloth and Vente-privee Group (now Veepee).
Keath most recently served as CFO/COO of Rakuten Medical and previously worked at Rakuten for six years, where he helped execute their global market strategy. He brings decades of experience in Australia, Japan and the United States leading global M&A teams and in finance roles at leading companies including KPMG, PricewaterhouseCoopers and Hewlett-Packard.
Full Harvest has also named Omar Chaudhry as vice president of product. It will support the company’s ongoing product strategy and help ensure an intuitive user experience. Previously co-founder of OlioBox Inc. and Farmgrub.com, a B2C agricultural marketplace, Chaudhry has also held several senior product management positions alongside Nicolas at The RealReal, Modcloth and Vente-privee.
Full Harvest has closed another $5 million growth financing from Rabobank’s Food and Agriculture Innovation Fund (RFAIF) and JAL Innovation Fund, bringing their Series B total to $28 million.
“With our investment in Full Harvest, we are helping Christine and her team tackle the very real problem of food waste at the farm level, enabling farmers to sell their produce fresh to commercial food producers, including imperfect produce. or excess,” Berry said. Marttin, Member of the Management Board, Rabobank.
“Full Harvest’s digital marketplace takes sustainability and agricultural economics to a new level by converting old-school operations into a more efficient, transparent, and real-time supply chain technology solution. We are excited to help Full Harvest expand into international markets in the near future,” said Masanori Yamato, Principal at Translink Capital.
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