After entering Japan, Coupang continues its international expansion with Taiwan – TechCrunch
A month later enter Japan, its first international market, Coupang launched in Taiwan. The South Korean e-commerce giant has started offering its service in the Zhongshan district of Taipei, allowing people to order items through its app for on-demand delivery between 8am and 11pm, for a delivery fee of 19. NTD (around 68 cents USD).
Coupang is testing its service and will evaluate different models for its delivery infrastructure in Taiwan. The selection of items is similar to what’s available in Japan – customers can purchase food, drink, necessities, and pet supplies. In Taipei, Coupang’s most direct competition is currently Uber Eats and Foodpanda, which deliver from some retailers, including drugstores, as well as restaurants. A key difference is that Coupang is currently processing orders directly, instead of sending couriers to stores or restaurants.
As it expands into more product categories, it will also be competing with e-commerce platforms such as Momo and PChome, both of which offer 24-hour delivery. In South Korea, Coupang’s e-commerce platform offers millions of products. Its other services include Rocket Fresh for perishable groceries and Coupang Eats for meals.
Coupang successfully staged an IPO in March on the New York Stock Exchange. Founded in 2010, Coupang has become the market leader in e-commerce in South Korea and has also developed an international reputation for “on Amazoning” with the speed of its deliveries and the rate of retention of dollars (or the frequency with which customers come back and spend money).
Coupang invested heavily in its own logistics infrastructure when it launched ten years ago, but is now also partnering with third-party suppliers in South Korea. It remains to be seen what kind of model of achievement he will decide in Japan and Taiwan. The company has not announced what its next market will be, but it has hired in Singapore for core operations, retail and logistics roles.