Accenture Interactive Expands Experience-Based Transformation Services in Southeast Asia with Acquisition of Award-Winning Entropia Agency
KUALA LUMPUR, Singapore – (COMMERCIAL THREAD) – Accenture (NYSE: ACN) today announced the acquisition of Entropia, marking the first acquisition by Accenture Interactive in Southeast Asia. Entropia, one of the fastest growing international agencies1, will complement and extend Accenture Interactive’s unique position in the experience-based transformation services market.
Founded in 2016 and based in Kuala Lumpur, Entropia has a team of over 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reinvent all of its clients’ business through the prism of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people in both organizations.
Divyesh Vithlani, Head of Market Unit for Southeast Asia, Accenture said, “As more and more consumers turn to online channels, the growth of the digital economy in Southeast Asia. South East has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our customers.
“The addition of Entropia will help us innovate with technology to drive business and growth for our customers in Southeast Asia. It is also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region, ”said Thomas Mouritzen, Head of Accenture Interactive for South East Asia.
Entropia is one of the region’s most award-winning agencies, receiving accolades from local and regional publications such as Marketing Interactive and The Drum. The agency can claim to have helped top clients including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia and Lazada create brand experiences that positively impact the growth of people and businesses. .
More recently, Entropia has partnered with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 which brought the car and its features to life for consumers on lockdown during the global health pandemic. Entropia also worked with Nespresso to localize a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled ‘Kaleidoscope. ‘
Prashant Kumar, Founder and Senior Partner at Entropia, said, “This is the perfect time to join Accenture Interactive and raise the bar in the transformation of data-driven marketing for businesses. I am delighted that the two organizations are coming together and expanding the canvas for our employees, clients and their clients. ”
“The Entropia acquisition allows us to deepen our global vision to take experiences – designed through deep human knowledge and fueled by creativity and technology – to the next level. It also helps us realize our growth ambitions for our employees, customers and industry in the Asia Pacific region, ”said Flaviano Faleiro, President of Accenture Interactive for Growth Markets.
Accenture is a global professional services company with industry-leading digital, cloud and security capabilities. Combining unparalleled experience and specialized skills in more than 40 industries, we offer strategy and advisory, interactive, technological and operational services, all powered by the world’s largest network of advanced technology and intelligent operations centers. Our 537,000 employees deliver on the promise of technology and human ingenuity every day, serving customers in more than 120 countries. We embrace the power of change to create value and shared success for our customers, employees, shareholders, partners and communities. Visit us at www.accenture.com
Accenture Interactive is reinventing the company through experience. We foster sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business knowledge with the possibilities of technology, we design, build, communicate and execute experiences that make life easier, more productive and more rewarding. Accenture Interactive is ranked as the World’s Largest Digital Agency by Ad Age and named Fast Company’s Most Innovative Company. To find out more, follow us @AccentureACTIVE and visit www.accentureinteractive.com
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